Friday, March 28, 2008 at 10:10:21 PM
I received a phone call this afternoon by a reporter who is writing an article on charity search engines for the Wall Street Journal. And that would be an article in the print edition--not just the online version. We spent about 20 minutes talking about Search Kindly's history, how it all works, and what distinguishes us from the other charity search engines out there. Naturally, I went on and on about how SK is the only one that offers voting, that we diligently report on the status of our payments to the charities, and that we are the only charity search engine in the world that is also a non-profit organization. I think I may have covered some other stuff, but it's all kind of fuzzy now--I was "in mode" ;)
So now what? Should we just wait for the article to print and see what the reporter has to say? Or should we send her some more information about Search Kindly and convince her that it might make an even better story if she spent a little more time covering that scrappy little charity search engine by the name of Search Kindly? I'm thinking that we should run with the latter.
But how to do the convincing? That's where we need your help. By next Wednesday--April 2nd--we need as many testimonials talking about why you use Search Kindly and why you prefer it over all those other guys. What's the best thing about Search Kindly? How long have you been using it? Have you ever pleaded with a bunch of friends and family to come to SK to vote for your favorite cause?
And that's where we're at. I have to get back in touch with Aleksandra by next week. Hopefully, we'll have figured out some way to convince her that there is a much bigger story here than she might think. Can you imagine the amount of free publicity we'd gain if we were to gain some decent coverage by the Wall Street Journal? I'm sure there would be a pretty significant media-trickle down effect.
April could be a big month.
